Yun Fu

• Project : B2B Customer Community Organization as an Account-based Marketing Strategy • Team project development from scratch • Target group analysis, brand marketing and communication with stakeholders

Product analysis ∗ Competitors analysis ∗ Risk analysis Market intelligence ∗ Gathering market information\ ∗ Analyzing market trend

• Responsible project: Artificial Intelligence for Social Good • Explore responsible application of AI for public use through literature review, meta analysis, case study • Gathered and analyze data in artificial intelligence and form policy suggestion framework • Political / Cross sector communication for AI application in public sector

• Improved the adoption and engagement rate of consumers • Consumer and market research • Customer Relationship Management(CRM)

• Intern project manager for 2018 SelectUSA Investment Summit • Compiled a MICE database for travel and tourism promotional events in Taiwan • Promoted the 2018 SelectUSA Investment Summit to potential Taiwan investors, recruiting local companies to other SelectUSA promotional events • Updated and increased company databases and other logistics support

Master Thesis (Ongoing): ∗ Exploring purchase intention on Virtual Reality wearables: An extended perspective of online customer review using topic modeling ∗ Keywords: LDA modeling, web scraping, purchase intention, online customer review, VR wearables, user behavior •Consumer behavior research • Market research • Qualitative (software :MAXQDA) and Quantitative research (Python, R studio and SPSS) • Specialization in Marketing, Strategy and Leadership