Yiwen Zhao

• Communicate with C-levels of B2B customers and transit their expected digital performance specifications to the product and provide 2nd level IT support • Participate in product development and scaling with innovation and scrum method • Bridge external customer inquiries or features to internal engineer offering • Design digital process solutions for use cases like onboarding and compliance • Support CEO on the strategic pipeline, business, and pricing models

Division Investments and Client Experience  Analyze client monitoring and preferences  Assist in customer relationship management  Conduct competitor pricing analysis  Support investor event organization and execution  Prepare marketing documents for internal and external use cases

Division Analytics for the KYC/AML German Consumer Team  Supported market analysis and helped identify potential go-to markets  Conducted competitor analysis in current and potential markets  Performed product testing and internal coordination with other teams  Researched regulations regarding legal environment  Mapped controls of external service providers to internal requirements  Prepared product presentations for internal use case

 Conducted competitor analysis of Frankfurt hotels using KPIs  Tested user experience and analyzed hotel homepage and online travel agency  Established and managed Weibo and WeChat social media platforms  Designed landing page for company homepage  Translated hotel descriptions and Frankfurt city guide from English to Chinese

IMBA exchange student, semester abroad  Electives: Finance, Economics, Management  Part-time internship: Analyzed start-up incubation process and researched business environment at Haidian Pioneer Park

Electives: Accounting & Finance, Economics, Data Analytics, Supply Chain Management Concentrations: Marketing & Sales, Strategy & Leadership Thesis: Experiential versus material luxury consumption - A state-of-the-art overview

Team leader of Student Business Project: Developed an action plan for leveraging digitalization trend for a Swiss luxury watch brand