Uğur Çoban

Building and leading a team Recommending the yearly budget and effectively managing the company's resources Identifying new opportunities for growth and continued financial success Reinforcing the organization's mission, vision, goals and strategic objectives Developing long-term and short-term strategic goals Shaping market opportunities Building alliances and partnerships with other organizations Planning new services that generate additional sources of profitable revenue

Develop, execute and manage the digital marketing programs, including SEM, SEO, Affiliate, Shopping Engines, Display, Social and Mobile Create and implement a cost effective online advertising plan to achieve an integrated, optimized approach for customer acquisition Instrument conversion points and optimize user funnels Collaborate with peers, vendors and agencies Setting up the web traffic analytics, tracking and monitoring tools and reporting the monthly progress

Manage existing partners and grow quality lead volume New business acquisition, pipeline and database management Liaise with technical teams in order to answer queries from prospects and partners about array of B2B solutions, including API, feeds, widgets and white label solutions Maximise the quantity and quality of the traffic sent to merchants Handle relationships with affiliates whom use multiple media types -- display, paid search, organic search, email, and more