Tiago Clerigo

Provide strategic and tactical support to Marketing Manager in planning and execution of CRM campaigns including strategy/program development, execution, measurement and analysis/benchmarking; manage estimates vs. DM budget; Liaison w/ agency in requesting/reviewing creative to determine adequacy to target and objectives; provide organization with the necessary information to effective use of CRM. Provide market research/client satisfaction input for strategic decisions on customers and brands

Responsible for managing and serving Quanti and Quali mkt research projects; provide quality services to clients, including client briefings, writing proposals and reports, study design and implementation, analysis, reporting writing and findings/recommendations to the client Coordinate with other Research teams to ensure key milestones of projects were always on the right track

et-up of data collection, namely sample and questionnaire/discussion guide design Conducting statistical analysis and writing reports Providing oversight and partnership to Operations on technical issues