Subhajyoti Chakraborty

Business Expansion: Generating expansion of a new business from high volume industries like Telecom Towers, Power Plants, Iron Plants and like these. Channel Management: Coordination with the Sales Team and Technical/Support Team to bridge the gap during Trial and Benefit Demonstration of the product. Drive Efficiency: Increasing the profitability of the business centre by driving sales of higher Gross Margin pack sizes like 25ml THERMOL D.

Business Expansion: Driving expansion of a new channel called Castrol's Micro distribution initiative, in the form of “Castrol Authorized Service Associate (CASA)” in West Bengal excluding Kolkata & North Bengal. Offer Development: Developing and managing marketing offer for independent MCO workshops and “MCO Bike Points”. Channel Management: Coordination with the C&F and the individual distributors to ensure the availability of the product line.

Event Management: Derived the Marketing Activities for the HD products and co-branded lubes through Stage Shows, Field Campaigns, and Customer Meets. Key Accounts Management: Generated and maintained several of Institutional Accounts and OEM alliances and executed the demand planning by coordinating with the C&F inventory and accounts’ requirements. Marketing Plans: Preparing & executing market activations with specific objective outcome.

Business Expansion: Drive the expansion of a Maruti Pre-Owned cars branded as Maruti True Value cars in almost all the districts of West Bengal except North Bengal Growth Delivery: Delivered exponential growth in True Value Business.

Marketing Management

Economics, Computer Science & Mathematics.

Chemistry, Physics & Mathematics

General Study