Silvia Zhao

MBA Project: Developed thorough analysis and recommendations of actions for new e-commerce channel

In-store training at Galeries Lafayette, supporting retail/store operation & management, ensuring high level customer experience especially for Chinese travelers

- Liaised with corporate, defined regional communication & marketing strategy and budget - Led strategic market intelligence projects - Initiated Digital Marketing Strategy and plans, launched new website and social media platform (WeChat) - Organized top-notch industry conferences,and customer events - Managed PR agencies, executed PR & Media Plans, monitored media coverage - Implemented CRM system, defined strategy for customer acquisition / retention

Co-managed with GM, Sales & Marketing a Team of about 200 staff in 15 offices: defined strategies, guidelines and targets; monitored sales performance with KPI; hosted national sales manager meetings; oversaw team recruitment, rewarding and retention; mentored in MT program Took the ownership of key sales campaigns Executed CRM Management Supervised internal and external communication programs

- Drew up national marketing plan and deployed according to the plan and budget - Organized corporate events, ranging from customer appreciation events; VIP visits - Took charge of external communication: media relation, advertisement, sponsorship, etc - Developed internal communication channels: internal newsletter, intranet, etc. - Managed corporate collaterals; liaised with regional HQ, ensuring adherence to branding

- Designed and implemented commercial and cultural exchange programs between Zurich, Switzerland European and Chinese governments and corporations (RBS, Credit Suisse, BoC, etc.) - Assisted in the “China Center Project”- Sino-Swiss business consulting in Zurich