Silke Weiss
Angestellt, Director TS Sales DACH + BLX & Global Systems, Knauf Insulation GmbH
Dachau, Deutschland
Werdegang
Berufserfahrung von Silke Weiss
Bis heute 3 Jahre und 10 Monate, seit Sep. 2020
Director TS Sales DACH + BLX & Global Systems
Knauf Insulation GmbH· Developing the strategy for new and existing systems and solutions in different regions · Benchmark on existing systems in the markets and legal requirements · Conduct continuous market research to keep abreast of trends and competitor’s marketing movements · Prepare plan/ roadmap for development of future systems · Continuous Product Portfolio Management for system components
• Developing the marketing strategy for new and existing products and solutions • Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR. • Conduct continous market research to keep abreast of trends and competitor’s marketing movements • Control budgets and allocate resources amongst projects • Continuous Product Portfolio Management • Manage social media presence and direct programs to improve social media reputation and recognition.
4 Jahre und 5 Monate, Jan. 2013 - Mai 2017
Manager Marketing Communication TI Europe
Knauf Insulation GmbHPlanning, managing and controlling of marketing activities with European outreach. Development sales and communication channels towards the end-customers (distribution channels as well as project-wise). Event-management on international trade-fairs and local customer events. Develop and organize international product launches including technical documentations and trainings.
6 Monate, Juli 2012 - Dez. 2012
Senior Marketing Manager Channel & DACH.EE
REC Solar GmbH
additional tasks: Global Channel Marketing development and management of loyality program for distributors, project developers and installers analysis of market shares and potentials for local implementations classification of customers volume based allocation of Market Development Funds development of webinars project management for new service offers
4 Jahre und 2 Monate, Mai 2008 - Juni 2012
Marketing Manager DACH & EE
REC Solar Germany GmbH
organization and management of marketing activities including events, international exhibitions, media, PR, promotion, channel marketing strategic planning and budgeting organization of product launches implementation of customer loyality programs increase brand awareness development of sales incentives keynotes at international conferences
3 Jahre und 4 Monate, Jan. 2005 - Apr. 2008
Leitung Marketing & Export
Bremicker GmbH & Co KG
Praktikantin
Osram GmbH Frankreich
Studentische Hilfskraft
WI-IF Lehrstuhl
Praktikantin
Osram GmbH Deutschland
Werkstudentin/ Diplomandin
Fujitsu-Siemens Computers GmbH
Ausbildung von Silke Weiss
5 Jahre und 1 Monat, Okt. 1999 - Okt. 2004
Betriebswirtschatslehre
Universität Augsburg
Marketing / Marktforschung Wirtschaftsinformatik Datenanalyse & Statistik
Economicas
Universität Augsburg, Universidad de Valladolid
Sprachen
Deutsch
Muttersprache
Englisch
Fließend
Spanisch
Fließend
Französisch
Fließend
Norwegisch
Grundlagen