Shamail Farhat

Advertising and Digital Media? What a crazy industry to be in! But since I am fond of this industry so much so that I have spent 9+ years of working on online marketing strategies, rolling out digital campaigns, planning and executing campaigns, remodeling entire marketing functions, optimizing advertising budgets, working on customer acquisition and retention strategies… and basically, everything that keeps the digital advertising cycle circulating and benefiting the key stakeholders. With McDonald’s Pakistan alone, I have been working for 5+ years on accelerating and designing marketing campaigns as per our brand pillars, communication and digital planning, branding and budgeting.