Rodrigo Vargas Cuellar
Angestellt, Business Analyst, Gansel Rechtsanwälte
Bis 2020, Executive MBA, IMF Business School & Universidad Camilo José Cela
Berlin, Deutschland
Werdegang
Berufserfahrung von Rodrigo Vargas Cuellar
Ich konzentriere mich auf die Entwicklung benutzerzentrierter Strategien auf der Grundlage von Datenanalysen über die Customer Journey und die Optimierung der Konversionstrichter durch verschiedene Berührungspunkte wie E-Mail-Marketing, AB-Tests, Lead-Qualifizierung und mehr. Diese Bemühungen wirken sich direkt auf den GMV des Unternehmens aus. Kam über das Advocado-Projekt zu Gansel.
8 Monate, Okt. 2021 - Mai 2022
Project Manager
NEORUBY
Manage and coordinate multiple projects to ensure they are completed on time and within budget Facilitate and lead weekly internal execution status sessions Maintained project status and overall plans with project cross-functional teams (operation, Product & Marketing) Leverage technical expertise for project planning, resource management, testing, and implementation planning Research and try various marketing methods to improve product ranking and the conversion rate for e-Commer channels (Amazon)
4 Jahre und 1 Monat, Nov. 2017 - Nov. 2021
Brand Marketing Manager
DBSW Trading
UX and UI improvement based on data analysis, design thinking, and, AB testing Recruitment and training of the creative content team Marketing Manager / Marketplace Spain & UK Successfully launched the eCommerce business model into two international marketplaces in Spain and UK Created product content and SEO optimization for retail eCommerce channels Managed SEA channels (AMAZON, AWS, AMS, Facebook Business manager) with high revenue results under the planned budget
7 Monate, Juni 2017 - Dez. 2017
Digital Marketing Manager
Freelance Company
1 Jahr und 1 Monat, Aug. 2015 - Aug. 2016
Digital Marketing Manager
Zakara Group- MaxConcept Life
• Recruiter and trainer of the creative and marketing department. • Introduction of the brand, sub-brands, and products to the market • Supervise the visual branding and web development performance of the brands and products. • KPI's reports like ROI, CPC, CPA Conversion/cost, etc. • Development of SEM for brands in Google Ad-words, Facebook ads, mailing, etc. • Content creation management • SEO and SEM optimization. • Increased the number of leads and conversion rate through landing pages
1 Jahr und 1 Monat, Mai 2014 - Mai 2015
Project Manager / Creative Director
Mouse Interactive
• Work with the sales department, developing new sales services based on marketing online (SEO, SEM, social media, etc). • Create and maintain a healthy relationship with clients. • Create "sale concepts" for B2B and the strategy process (Online/offline). As Creative Director (first 6 months) • Improve the performance and results for the team. • Recruit talent. • Create and performance Corporative Brand workshop for the engagement process with the clients.
2 Jahre, Juni 2012 - Mai 2014
Project Manager
Panda Marketing Design
• Development of growth strategies for startups through Canvas business model methodology. • Training, assigning, scheduling and coaching. • Developed and performance training talks about marketing online, Product or services and visual branding.
3 Jahre und 4 Monate, 2010 - Apr. 2013
Designer
Jemalak Studio
Met with clients and account managers to discuss the business objectives and requirements of the job. Developed design for digital and printable materials for various purposes (eg. cover, pamphlet, etc). Present finalized ideas and concepts to clients or account managers. Work with a range of media, including computer-aided design. Developed visual content and managed social media networks.
6 Monate, Jan. 2010 - Juni 2010
Praktikant
Kalahary Resorts
Give support to the creative team • Develop plans for the production area.
Ausbildung von Rodrigo Vargas Cuellar
1 Jahr und 8 Monate, Nov. 2018 - Juni 2020
Executive MBA
IMF Business School & Universidad Camilo José Cela
Develop and direct e-commerce and business projects in the digital environment. • Lead multidisciplinary teams of professionals for the development of digital projects. • Coordinate the creation of a digital marketing department. • Know the specific criteria of a digital marketing strategy.
4 Monate, Okt. 2018 - Jan. 2019
Digital Business
IMF Business School
• Characteristics of the digital economy, digital ecosystems, demands of digital customers and the future of companies (Industry 4.0).
6 Jahre und 5 Monate, Feb. 2007 - Juni 2013
Industrial design
Universidad de Bogotá Jorge Tadeo Lozano
Anticipate human actions mediated by the use of artifacts and devices. Study understand and innovate in the processes of the relationship between the subjects and the analogous devices - digital and technical-technological. Participate in the construction of strategies.
Sprachen
Englisch
Muttersprache
Spanisch
Muttersprache
Deutsch
Gut