Robert Cooper

Brings data, knowledge and insight to business clients. This role is a primary contributor to Experian’s BIS projects and initiatives • Leads a cohesive team of local and remote analysts. • Ensures timely project turnaround, and manages any service issues. • Recommends process enhancements. • Develops training programs. • Develops key performance metrics • Strong understanding of Data Analysis and delivery

Conducts market and competitive research to guide the development of new products and solutions in the business-to-business and business-to-consumer sectors. Helps clients to uncover insights for go to market plans. Specialist in the areas of: Competitive assessment. White paper and case study creation. Marketing strategy development and market opportunity and positioning assessment. Customer satisfaction and loyalty research.

Resonsible for EMEA and Asia Pacific market and competitive research. I work closely with select partners, our solutions teams, sales and other groups within Kofax, Dicom and TOPCALL.

Defined market requirements and developed business plans. Worked with cross-functional teams including partners. Worked closely with Development to determine the technical implementation of key functions. Launched a connectivity product combining inbound scanning and outbound communications based technologies. Created case studies and solutions for key vertical markets.

Conducted business development activities for Unified Communication and other technologies. Led team with 2 direct reports that conducted extensive interviews of sales, customers and prospects for gap/benefit analysis which resulted in new positioning and targeted business cases. Researched and wrote whitepapers and press material on Business Process Outsourcing (BPO), Business Communications and other Business-to-Business topics.

Created business plans and developed new markets for B2B speech recognition technology. Developed marketing and product strategies for vertical markets (US & EMEA). Key member of professional solutions team that launched radiology and pathology solutions in medical markets resulting in over 35 million USD in revenue (US & EMEA). Developed programs and wrote documentation for system integrators to leverage speech recognition technology in their custom solutions for healthcare, legal and insurance markets

Managed team to conduct primary and secondary research for strategic planning. Analyzed sales per product resulting in the restructuring of product lines and services. Led the first global evaluation of the installed base of engine test beds for AVL List GmbH. Conducted primary research and utilized statistical analyses to determine the actual market size and trends of key segments enabling management to formulate an acquisition strategy.

Utilized primary research methods to analyze media, promotions and merchandising. Created forecasting models using Nielsen data to track product launches and promotions. Reduced new product concept development time by over 50% via conjoint analysis. Coordinated focus groups and test markets for a successful line extension product launch.

International Marketing, Management of technology, Organizational Behavior