Ran Chen
Angestellt, Marketing Manager, Cisco Systems
Albany, Vereinigte Staaten
Werdegang
Berufserfahrung von Ran Chen
Bis heute 14 Jahre, seit Juli 2010
Marketing Manager
Cisco Systems
3 Monate, Okt. 2009 - Dez. 2009
Worldwide Marketing Communications
Apple Inc.
Worked in the Apple Marcom team to source third-party content for all Apple Marcom channels (Apple.com, retail stores, resellers etc.) and manage co-promotion partnerships. Supported the iPhone China launch.
3 Monate, Juni 2009 - Aug. 2009
MBA Leadership Intern
British Telecom
- Created a marketing plan to promote BT Retail’s online self-service offerings with the goal of increasing self-service and reducing call centre costs by £7 Million. - Analyzed online traffic data and recommended usability and functionality changes to improve the online customer experience and increase self-service transactions on BT.com. - Defined marketing campaigns to increase customer awareness about self-service; quantified required marketing spending
1 Jahr und 10 Monate, Sep. 2006 - Juni 2008
Key Account & Marketing Communications Manager
NXP (Philips) Semiconductors Beijing, BL Sound Solutions
• Managed the company’s biggest multinational customer in Asia – Nokia Mobile Phones China • Responsible for price negotiations, profitability management, competitive analysis and new business creation. Increased Nokia China’s spend on Philips audio solutions and accessory products. • Led a 12-person cross-functional team (engineering, operations and quality) from two continents to solve a major field return problem and secured projects worth $45 Million.
2 Jahre, Sep. 2004 - Aug. 2006
Marketing & Sales Manager
Philips Sound Solutions Austria
• Led a consumer research project that resulted in the investment into the company’s first consumer product – a portable speaker. • Drove the product manager and engineers to make significant product improvements based on consumer insights. • Created the product positioning and pricing strategy, generated customer leads and won the first customer. • Implemented the global marketing communications strategy (road shows, trade fairs).
1 Jahr und 5 Monate, Mai 2003 - Sep. 2004
Management Trainee
Philips Austria GmbH
Member of a in-house consultancy at Philips Austria. Carried out projects in market research, competition analysis and distribution strategy.
Ausbildung von Ran Chen
1 Jahr und 10 Monate, Aug. 2008 - Mai 2010
Business Administration
Berkeley University, Haas School of Business
Marketing, Brand Management and Technology
5 Jahre und 1 Monat, Sep. 1996 - Sep. 2001
International Business and Economic Studies
University of Innsbruck
Finance and Management
Sprachen
Chinesisch
Muttersprache
Englisch
Fließend
Deutsch
Fließend
Französisch
Grundlagen