Pilar Zaforteza Fuster

- Responsible management of global SEM accounts as for Spain, Italy, Brazil and others - Budget responsibility - Coordinating with the local CMOs and Country Managers - Google AdWords / Microsoft AdCenter o Keyword research and selection o Setting up new accounts o Creating state-of-the-art account structures on bulk level o Tools: AdWords / AdCenter Dashboard / Editor / Excel o Optimization: Ad and landingpages A/B-testing, budget, bidding, negative keywords, sitelinks, extensions Google Analytics

Jobandtalent is a European 2.0 online recruiting platform aimed at qualified professionals. The value proposition is to replicate the headhunting experience for both candidates and employers through an online platform, increasing the efficiency and transparency of the market through social networks. Awarded Best European Startup by Bully Awards in October 2011.

- Updating customer databases. - Support implementation and updating of reports of candidates. - Contact with clients and candidates. - Identification of Public Sector clients. - Market research. - Support for interviewing candidates. - Identification and screening curricula.

- Headquarters, functions in different departments. - Participation in the creation of demand forecasts to set different prices depending on the season. - Marketing: depending on the Area Director, participation in market research on new services and tested in a chain hotel. - Backoffice: managing reservations and complaints.

Business Administration, Management and Operation

Finance and Marketing