Paul Vyazankin

Training and support for owners and managers in beauty industry from various regions of Russia. Multilevel program "From theory to result" HR system Team development and KPI System of service Marketing (traffic sources analytics and work with each of the channels: Google, meta, aggregator sites) CRM Pricing P&L effective financial management

Created 5 start-ups in beauty industry Business development. Team building and development (28 employees average LTV 4 years and 200+ interviews) Sales, marketing and customer acquisition (online and offline promotion channels) Risk management Brand management

20+ years of experience in marketing and keep improving my skills. 12+ years of experience in active development of my business: beauty salon, make-up school, nail studio. 1+ years of experience in training business owners in partnership with L'Oreal company

1. Coordinate activity of the department (marketing and advertising team, business-trainer) 2. Coordinate and develop the branding strategy of the Company 3. Design and implement franchising project 4. Support and development the biggest dealer network in Russia (227 sales outlets) 5. Responsible for conferences conducting, training seminars and dealer meetings. 8. Responsible for implementation the single branding strategy throughout dealer marketing activities and local advertising campaigns.

1. Coordinate activity of the department 2. Develop sales plans and take part in elaborating the development strategy of the Company 3. Responsible for management of brand portfolio of the Company 4. Design and development of product portfolio of the Company 5. Elaborate and execute local and federal advertising campaigns for different sales channels (retail, distributors)

1. Work out and prepare marketing materials for the marketing plan and the forecast of marketing indicators for the business plan, business cases and etc. 2. Constant monitoring of conformity of actual marketing indicators to the planned ones and the analysis of the reasons of divergences. 3. Coordination and assistance in carrying out market segmentation. 6. Working out business cases for alternative variants marketing activities, the analysis of efficiency of marketing campaigns.

1. Starting of the department and monitoring of activity of employees in regions. 2. Introduction of the unified client database. 3. Development and execution of regional marketing projects. Analysis of efficiency of the projects. 4. Carrying out of advertising campaigns, support of advertising actions of suppliers. 5. Organization of the centralized monitoring of competitiveness of the company in regions and corrective actions in case of deviations from the planned development.