Patricia Cleopazzo

Responsible for the development and implementation of the annual marketing plans and strategies based on the company's business objectives. Driving all aspects of the integrated marketing plan, including advertising development and media placement, special events, tradeshows, interactive marketing initiatives, and HR support. Plan the marketing calendar for the business unit and ensure consistent application of positioning strategy across all components of the marketing mix. Manage budgets and forecasts

Responsible for the implementation of the Product Marketing plan and in charge for the contents used in the product marketing and sales materials. Organization, coordination, and distribution of the bank´s monthly newsletter as well publishing the newsletter on the company website. Support the launch of new Funds by setting up marketing campaigns, presentations, sales material, and road shows. Budgeting for the following year’s product marketing activities including monitoring incoming bills.

Organizing and planning the teams’ calendar which included arranging events , meetings, and other important business gatherings for up to 100 persons (mostly international). Responsible for travel arrangements within the permitting team. Developing power point presentations for the Permitting events and Shareholders Meeting. Documenting and distributing Minutes of meetings for commercial team. Writing and formatting tender documents for commercial team.

Researched and developed storylines for 30-minute documentaries airing on the Public Television Network, which included interviewing experts to appear on the programs. Prospected companies to determine if they are an appropriate fit for our educational programming. Secured funding from large companies to produce these televised projects. Currently secured over $600,000 for project creation. Responsible for creating the overall structure of the production.