Murtazina Wickli Victoria

Angestellt, Head of deodorants Europe, Unilever

Rotterdam, Niederländische Antillen

Fähigkeiten und Kenntnisse

Broad marketing experience within FMCG: from brand
to global and regional brand development experienc
Deep knowledge of D&E markets (South Africa
Turkey
Russia
China
Middle East). Leading global innovation & communic
Strong in turnaround projects
building businesses from scratch as well as in acc
Specialties:Fast analytical capacity
New ideas generation based on deep consumer unders
use of unconventional approaches to achieve and ov
build high-performing teams through vision & perso
Quickly adapts to new environments (Lived in Russi
Switzerland
Italy
South Africa and Middle East)
Polyglot: Russian
German (Swiss-German)
English
Italian
French
Spanish
Chinese
Turkish

Werdegang

Berufserfahrung von Murtazina Wickli Victoria

  • Bis heute 7 Jahre und 3 Monate, seit Apr. 2017

    Head of deodorants Europe

    Unilever

    Leading Unilever europe cluster for deodorants, achieving top line and bottom line growth through landing powerful innovations in close collaboration and co-creation with local and global teams across axe, rexona, dove, schmidts, impulse, Vaseline, Brit, monsavon, love Beaty planet etc

  • 3 Jahre, Apr. 2014 - März 2017

    Senior Global Brand Director

    Unilever UK

    Leading compressed deodorants -Transforming aerosol deodorants in a more sustainable business cutting carbon footprint by 25% - http://compresseddeodorants.com; Leading Roll on business globally

  • 1 Jahr und 7 Monate, Jan. 2013 - Juli 2014

    Senior Category Director, Deodorants, NAMETRUB

    Unilever Gulf

    Represents interests of NAMETRUB cluster within Deo Global Category Leadership team, responsible for delivering consistent double-digit growth; regional development & deployment of the global Deo brands (Rexona, Axe, Dove, Impulse) and full mix & communication development of local jewel (Pure Line in Russia), pioneer launch in new markets, reports to Deo Category Senior Vice President, leads cross-functional regional category leadership team, 13 direct reports

  • 1 Jahr und 10 Monate, März 2011 - Dez. 2012

    Regional Category Director - Deodorants - Africa, Middle East & Turkey

    Unilever South Africa

    Lead the strategy alignment, regional development & deployment of the Deo brands (Rexona, Axe, Dove, Impulse) across AMET to achieve double-digit growth, pioneer launch in new markets, member of AMET-ASIA regional category leadership team, 8 direct reports

  • 3 Jahre und 10 Monate, Mai 2007 - Feb. 2011

    Senior Global Brand Development Manager Cif

    Unilever

    Responsible for global innovation & communication projects on CIF, global strategic marketing, entry in new geographies.

  • 2008 - 2011

    Founder

    MurtaWick International Ltd

    Responsible for Global Marketing & Sales Strategy; new product development; Strategic Alliances with Furniture producers

  • 1 Jahr und 9 Monate, Aug. 2005 - Apr. 2007

    Brand Manager Knorr Quick Soup & Ready Meals

    Unilever Switzerland

  • 2 Jahre und 10 Monate, Nov. 2002 - Aug. 2005

    Junior Brand Manager Knorr

    Unilever Switzerland

  • 1 Jahr und 1 Monat, Feb. 2001 - Feb. 2002

    Part-time job (40%) during university time

    Nexum Consulting

  • 5 Monate, Mai 2000 - Sep. 2000

    Assistant to Head of Alliances

    UBS

  • 4 Monate, Juni 1999 - Sep. 1999

    Internship: Sales Department

    Coca-Cola Beverages

Ausbildung von Murtazina Wickli Victoria

  • 5 Jahre und 1 Monat, Okt. 1997 - Okt. 2002

    Business Administration

    St. Gallen, Switzerland (HSG)

    Finance & Marketing&Economics

  • 2 Jahre und 1 Monat, Sep. 1995 - Sep. 1997

    Economics

    Moscow University of Telecommunications

    Mathematics, Statistics, Economics & Business Administration

Sprachen

  • Deutsch

    Fließend

  • Englisch

    Fließend

  • Französisch

    Fließend

  • Italienisch

    Fließend

  • Russisch

    Muttersprache

  • Spanisch

    Gut

  • Türkisch

    Grundlagen

  • Chinesisch

    Grundlagen

  • Niederländisch

    Gut

Interessen

New venture ideas; Marketing challenges; Languages; Travelling; Arts; Art Deco; Design; Restaurants/Good food & wines

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