Prof. Dr. Michael Prieler

I am a tenured professor at the Media School at Hallym University (South Korea). Most of my research projects have focused on advertising, health communication, new media, and diversity in the media (particularly on gender, race/ethnicity, and age). My research projects have employed both qualitative and quantitative methods and are often comparative in nature. Expertise: Advertising. DEI (Diversity, Equity, Inclusion). Digital Marketing. Health communication. Cross-cultural communication. New media. Diversity in the media (particularly representations of gender, race/ethnicity, and age). Comparative media and communication studies. Content analysis. East Asian societies.