Michaël Châtelot

Ensure achieving program targets like timing, quality, complexity and profitability.

Cross carline implementation of new features / technologies in the Opel product portfolio with regard to product offer consistency, brand, timing, quality and profitability.

- Comprehensive evaluation of market potential for all future Cadillac and Chevrolet Iconics (Corvette & Camaro) projects. - Consulting activity during the projects planning phase.

Manage current & next generation compact cars for Europe (38 countries) Market/competitors/customer needs analysis Determine market potential & market share evolution Develop go-to-market strategies: launch/product offer/trim level packaging/positioning Achieve right balance between product offer & appropriate production complexity considering sales & profitability Monitor sales performance & line up to avoid low runners Work with Portfolio Planning, Engineering, Sales, Marketing, Forecasting, Finance

Manage the cross carline accessory portfolio (for current and next generation cars) for Europe (38 countries): Competitive environment and customer needs analysis. Determine market potential & market share evolution. Identify opportunities for portfolio alignment with GM globally. Cost of ownership competitive analysis.

Kia Advanced Product Planning for Europe Concept & technical definition (packaging, technology, engines, weight, performances...) for next generation cars & mid life-cycle measures Perform brand differentiation Hyundai-Kia Competitors analysis (positioning, technology trends, sales volumes...) Hyundai & Kia vehicles/prototypes & competitors test/evaluation Work with Powertrain, Adv. Engineering, Market Research (attend clinics…), Marketing... My projects: Picanto/Rio/Soul/cee´d/Carens/Sportage/Sorento

European market volume and trends analysis - Investigate the European economic environment - Present and future competitive environment analysis (positionning / strategy of competitors, features / new technologies trends, sales volumes, ...) - Volume forecasting for the next generation Hyundai and Kia vehicles planned in Europe - Test and evaluation of Hyundai and Kia vehicles / prototypes and of the main competitors - Attend market research (clinics, focus groups)

European market volume and trends analysis - Investigate the European economic environment - Evaluation of the JD Power Quality reports - Creation of a Hyundai and Kia specific European market segmentation and coordinating the decisions with the parent company in Korea

Working for the German Headquarter of the do-it-yourself chain in the Purchasing department (wood products): Investigate new product opportunities - Monitoring of sales performances and line up in order to avoid low runners - Prospect for new suppliers - Negociations with suppliers about prices / conditions / product range and quantities to be supplied

- International Marketing

- International Economy - Marketing - Information Technology

- International Economy Trade and Marketing