Marina Franke
Angestellt, Digital Services Leader EMEA, 3M Company
Neuss, Deutschland
Werdegang
Berufserfahrung von Marina Franke
Bis heute 2 Jahre und 9 Monate, seit Okt. 2021
Digital Services Leader EMEA
3M Company
1 Jahr und 3 Monate, Juli 2020 - Sep. 2021
EMEA Integrated Campaign and Marketing Automation Services Leader
3M Company
1 Jahr und 7 Monate, Dez. 2018 - Juni 2020
Marketing Automation Operations Leader EMEA
3M Company
• Owner of Marketing Automation operational processes across EMEA • Leading an international team of MA developers (20 individuals in 4 countries) • Project lead for harmonizing MA processes across Western Europe, Central East Europe and Middle East Africa to leverage EMEA region organizational structure
2 Jahre und 2 Monate, Okt. 2016 - Nov. 2018
Digital Campaign Leader, West Europe
3M Company
• Team leader of a cross-functional team of campaign developers, web maintenance support, social & paid media specialist (up to 10 individuals based in Germany) • Lead Marketing Automation rollout and Eloqua deployment across DACH countries and owner of Marketing Automation operational processes across Western European region • Community Management and Social Listening process owner for DACH region • Influencer marketing project management supervision
2 Jahre und 2 Monate, Aug. 2014 - Sep. 2016
Product Manager Infection Prevention Division D-A-CH Region
3M Deutschland GmbH
• Responsible for a variety of product groups within the Health Care Business Group • Pricing strategy including DACH harmonization and market assessments • Key account management for Auscultation Business • Product introductions and distributor marketing activities for outpatient and hospital markets
2 Jahre und 10 Monate, Okt. 2011 - Juli 2014
Digital Marketing Specialist
3M Deutschland GmbH, Health Care Business
• Lead all digital marketing activities for the Health Care Business Group • Design and architecture of integrated campaigns (email marketing, social media, paid media) • Search engine and UX optimization for Health Care websites across all divisions
9 Monate, Jan. 2011 - Sep. 2011
Marketing & eBusiness Coordinator
3M Medica, Zweigniederlassung der 3M Deutschland GmbH
1 Jahr und 6 Monate, Juli 2009 - Dez. 2010
Marketing Assistant Asepsis
3M Medica, Zweigniederlassung der 3M Deutschland GmbH
1 Jahr und 11 Monate, Aug. 2007 - Juni 2009
Auszubildende
3M Deutschland GmbH
Ausbildung von Marina Franke
3 Jahre und 7 Monate, Aug. 2007 - Feb. 2011
Business Administration
FOM - Hochschule für Oekonomie und Management
International Management Marketing Supply Chain
Sprachen
Englisch
Fließend
Deutsch
Muttersprache
Italienisch
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