Maria Grazia Chetta

Collaborate in the definition of the Marketing Plan aimed to the the development and sale of managed products and services. Cooperate in the definition and production of standard reports in order to monitor all trade actions. Provide support to the sales management highlighting weaknesses / areas of improvement and contributing to the definition of further development. Ensure training to national and international customers (internal and external), building mutually beneficial relationships.

Follow all phases of product development. Coordinate cross functional teams both internal and external. Analysis of requirements and markets evolution for future project improvements. Set and drive digital marketing activities: newsletters, website content creation and editing, SEO, SEM. Ensure the implementation of all product marketing activities.

Provide functional analysis and product management. Participate in the drafting of the Business Plan and Project Vision, providing optimizations of current products, in line with the market requests. Translate natural language into functional requirements. Manage relationships with internal and external customers and suppliers, both national and international in order to produce effective solutions. As the product specialist, support the sales force in pre/post sale phases.

Key team member in the implementation of a new CRM platform. Process impact analysis, business organization, marketing and product management. Support customers in the definition and elaboration of all documents related to the Product Catalogue, including operating manuals. Training manager for the transition to the new business model, performing customized courses and coaching to customer employees.

Began career working for national banks, covering different functions. Started as Senior bank clerk and moved over the time to Internal Sales Representative. I handled cash and front office operations and also customer concerns and needs regarding loans, leasing and investments.