Marco Pellegrini
Angestellt, E-Commerce Manager, Davines Group
Pescara, Italien
Werdegang
Berufserfahrung von Marco Pellegrini
Bis heute 2 Monate, seit Mai 2024
E-Commerce Manager
Davines Group
1 Jahr und 8 Monate, Okt. 2022 - Mai 2024
E-commerce manager
Gladskin B.V.
- E-commerce business development - Project management and PO for the web shop in 7 EU countries - Digital communication strategy for customer acquisition - Digital communication strategy for customer retention - Budget management for the entire digital activities - Team management (CRM, customer service, contents) - Increase customer life time value and average order value
2 Jahre und 2 Monate, Aug. 2020 - Sep. 2022
Digital Brand Manager
Fater Spa
• B2B business development of digital sales channel in 10 countries • Business owner of digital sales solution for business customers • Customer economics and segmentation of leads and deals • Customer potential analysis and online pricing strategy • Improvement of processes in telesales activities • Improvement of front-end solution to enhance conversion and revenue • Improvement of customer experience in an omnichannel strategy
3 Jahre und 9 Monate, Jan. 2016 - Sep. 2019
E-Commerce Project Manager
ResMed Germany Inc
• Online sales B2C business development in 9 EMEA countries (approx. 1 million € budget), • Product owner of the web shop with external implementation partners (Valtech, L&T), in agile approach • Support in the passage from B2B to B2C digital strategy approach and governance model. • Implemented merchandising strategy with the purchasing department • Implemented SEO improvements for web shop visibility
• Online products and service management in 13 countries in Europe and Asia • Managed requirements and demands to IT/IM department, in waterfall approach • Led MyMETRO project (self-service portal) in METRO Cash and Carry countries, by aligning with global and local CRM departments, reached 1 million registered customers • Conceived and led mobile projects: mobile app and mobile web site, through alignment with IT/IM and local teams: delivery, CRM, loyalty and branding in Italy and Russia
• Implemented contents strategy in web site through CMS tools • Briefed agency in alignment with customer management department and branding • Implemented contents in web site through CMS tools • Performed analysis on customer life cycle and impact of online communications
2 Monate, Juli 2009 - Aug. 2009
Intern
Lucchini USA Inc.
Ausbildung von Marco Pellegrini
2 Jahre und 4 Monate, Sep. 2017 - Dez. 2019
MBA
Munich Business School
4 Monate, Sep. 2011 - Dez. 2011
Management
WHU-Otto Beisheim School of Management
2 Jahre und 4 Monate, Sep. 2010 - Dez. 2012
Marketing Management
Università Commerciale L. Bocconi
3 Jahre und 2 Monate, Sep. 2007 - Okt. 2010
Business Administration and Management
Università Commerciale L. Bocconi
Sprachen
Italienisch
Muttersprache
Englisch
Fließend
Deutsch
Fließend