Marco Manzo
Angestellt, Frontline Activation Brand Manager, The Coca-Cola Company
Brüttisellen, Schweiz
Werdegang
Berufserfahrung von Marco Manzo
7 Monate, Jan. 2021 - Juli 2021
Senior Brand Manager Premium Portfolio, Comms & S&R
Pernod Ricard Swiss
Premium Brand Management, Communication, Digital, Sustainability and Responsibility Team Lead Switzerland for Vodka, Gin, Tequila, Whisky, Aperitif, Rum & Ready-to-drink categories - Brand Management B2C and B2B - Communication and S&R Lead in Switzerland - Digital Lead Switzerland - Successful management of three direct reports (Junior Brand Managers) and two functional reports (Junior Brand Manager and Brand Manager)
3 Jahre und 6 Monate, Aug. 2017 - Jan. 2021
Brand Manager & Brand Management Premium Lead
Pernod Ricard Swiss
08/2017 – 09/2020 Night-Out and digital team lead Swiss for Vodka, Gin, Tequila, Irish Whiskey and Ready-to-Drink categories within the company 09/2020 – 01/2021 Premium Brand Management, Communication, Digital, Sustainability and Responsibility Team Lead Switzerland - Brand Management B2C and B2B - Event Management - Digital Lead Switzerland - Managed two Junior Brand Managers
1 Jahr und 8 Monate, Jan. 2016 - Aug. 2017
Junior Brand Manager Ice Cream OOH
Unilever Schweiz GmbH
Responsibility of the marketing mix OOH/Food Service Ice Cream Switzerland (brands were Carte D’Or, Ben and Jerry’s and Lusso) - Brand Management - Developed concepts for Calippo Slush and MyCornetto/Softie Biggest success: Switzerland became the best practice country for MyCornetto/Softie in Europe
9 Monate, Apr. 2015 - Dez. 2015
Brand Assistant Hot-Tea D-A-CH
Unilever Deutschland GmbH
Co- responsibility for the marketing mix of the hot tea portfolio D-A-CH (the brand was Lipton) - Carried out brand building and brand development tasks successfully - Prepared the tea relaunch for Germany and Switzerland - Created POS and merchandise materials - Project Lead Tea Fusion D-A-CH Biggest success: Relaunched the brand Lipton in Germany, Austria and Switzerland
7 Monate, Okt. 2014 - Apr. 2015
Brand Assistant Sauces & Binders D-A-CH
Unilever Deutschland GmbH
Co-responsibility for the marketing mix of sauces and binders portfolio (brands were Knorr, Mondamin and Lukull) - Project Lead loyalty program savoury – stickering - Project Lead HALAL Bouillons D-A-CH Biggest success: Launched the loyalty program
1 Jahr und 2 Monate, Sep. 2013 - Okt. 2014
Key Account Management Assistant
Unilever Deutschland GmbH
Responsibility for 8 chain customers with a turnover of approx. €2 millions - Created global presentations and turnover analyses - Controlled and forecasted the monthly sales budget of Germany - General back office tasks for the key account team
8 Monate, Feb. 2013 - Sep. 2013
Marketing Assisstant D-A-CH
Unilever Deutschland GmbH
Project Lead Master artworks for sauces and bouillons Germany, Austria and Switzerland - Supported the European Food Information to Consumer Project (FIC) successfully
2 Jahre und 6 Monate, Sep. 2010 - Feb. 2013
Apprenticeship as an industrial clerk
Unilever Deutschland GmbH
Appentriceship as Industrial Clerk with focus on marketing Vocational school Andreas-Schneider-Schule, Heilbronn, Germany
Ausbildung von Marco Manzo
3 Monate, März 2015 - Mai 2015
Spring School (Marketing and Sales)
University of San Diego
International Marketing Strategies, International Project Management and New Business Development
3 Jahre und 11 Monate, Sep. 2013 - Juli 2017
Business Administration
FOM Hochschule für Oekonomie und Management
Sales und Marketing
1 Jahr und 11 Monate, Sep. 2010 - Juli 2012
Wirtschaft
Andreas-Schneider-Schule
1 Jahr und 11 Monate, Sep. 2008 - Juli 2010
Wirtschaft
Andreas-Schneider-Schule
4 Jahre und 11 Monate, Sep. 2003 - Juli 2008
GHWRS Oedheim
Sprachen
Deutsch
Muttersprache
Englisch
Fließend
Spanisch
Grundlagen
Chinesisch
Grundlagen