Lukas Fasching

Product head of EF’s core product: International Language Campuses Team lead of a 5 heads sales team and 2 heads marketing & communication team in AT Managing sales & BD operations in the emerging markets Slovakia & Hungary. Holding full budget responsibility for sales, marketing, overheads & staff. Leads and opportunity management, database maximisation & automated messaging. Software: CRM management via Salesforce // marketing communication via Marketing Cloud & Intercom

Defining & implementing short term and long term marketing strategies Managing a 3 heads marketing support team indirectly (SEO, SEA, automation) Maximising the database // effective and efficient leads and opportunity management Digital Mkt - Key Performance Mkt (above) | influencer | academic liaison | events & fairs | social media Main objective: Increase lead/opportunity volume & tactical marketing Software: Salesforce Marketing Cloud // Sitecore & Storyblok // Freya // Intercom

Sales for EF’s core product International Language Schools | Bestselling sales force in fiscal year 2015/16 Software: Poseidon booking platform // Sales & CRM via Salesforce

Membership Co-ordination, International Communication, Research in Youth Travel

Datenanylse mit SPSS | Markt- und Meinungsforschung | Experimental, Qualitative and Quantitative Methods | Service und Retail Marketing