Kimi Uriu

We connect you with your audience.

KIMICHA Tea was Awarded Best Black Tea and Third Place in the Oolong category: • Marketing and sales: social media (including Twitter, Facebook, YouTube video production) and google adwords. • Content management, used opt-in forms, split testing, SEO, affiliate marketing, auto-responders • PR in the classical media channels: TV and radio, newspaper and magazine journalists • Educator at Algonquin College, Tea Sommelier Course using PP- presentations

• Social media campaign with a high engagement rate on Facebook. • Online Social Networking, content management and video production. • The event was sold out through the online Marketing campaign before the ticket sales began. • Press releases in German and English. • Liaised with the press in Vienna.

Event organizer that resulted in 30+ vendors, guest speakers, cultural performances, 30+ volunteers, and 2500 visitors: • Brand Development, Marketing and Sales • CI, logo creation, website, marketing, advertising material and social media channels (Twitter, Youtube, Facebook). Fundraising and sponsorship • PR: TV, press, radio and bloggers

Consulting in the fine arts sector: • Business analysis • Identified new clients and their needs for digitalisation projects • Developed project proposals and budget • Negotiated contracts and developed new client relationships • Planning workshops and led 5 internal staff

Launched a new classical music salon by creating the brand and event in London, UK: • Developed the logo, CI, website, PR and marketing campaign • Responsible for creating a budget and remaining within the budget • Developed a marketing and sales strategy for international clients • Managed events for diverse client

Brand development, Sales, Marketing of Matcha (green tea) in Europe: • Developed a new brand, a budget and marketing plan for a European tea brand • Liaised with external agencies to create design, print materials • Prepared materials for trade shows such BIOFACH • Developed new products with external partners (using tea as an ingredient) • Presented to marketing directors of major food companies like Nestle, Cadbury, Unilever • Managed a Junior Sales Representative

Planned, presented and implemented 26 new product launches: • Developed marketing strategies, as well as POS promotions • Prepared a budget and analyzed competitors to determine market share • Projected yearly sales quantities for each product using SAP • Prepared charts, tables and diagrams to assist in reporting to Paris HQ • Developed the marketing strategies and promotions for new target groups

• Co-author of “Consumer Relevancy” a retail market publication • Consulting projects for FMCG

Marketing