John Zimmerer

We help small and medium businesses articulate their value propositions to their target customers using the most efficient means, thereby reducing overall marketing spend while increasing revenue.

Consistently achieved revenue targets through U.S. and Canadian reseller channel. Aggressively managed expenses. Achieved all 2008 goals using 1/3 of allocated $1.9 million budget. Worked with senior management to define channel marketing strategy and tactics. Executed and measured marketing campaigns with/for indirect channel partners. Drove communication and education initiatives that increased partner selling efficiency, which yielded incremental revenue with reduced cost of sale.

Business development, partnership management, product management, marketing.

managed product lifecycle (PLC) and inbound/outbound product marketing for the Image Capture, ColorSync, Quartz (PDF) imaging, and Printing technologies in the Mac OS X desktop and server operating systems. Conducted market research using primary and secondary sources. Developed competitive analyses and tracked relevant industry standards. Contributed to sales forecasts. Planned and executed product launches. Regularly appeared and presented at industry events. Created training and marketing materials.

Served as instructor for various graphic arts courses offered in conjunction with the Printing Industries of Maryland, a chapter of the Printing Industries of America (now PIA/GATF).

Formed and managed P&L of company dedicated to ICC-based color management services. Developed business and marketing plans. Prepared proposals for color management services. Represented company in negotiations with color management and graphic arts vendors as well as customers (e.g. NASA STScI, NIH, JHU). Produced marketing materials and proof-of-concept pieces. Conducted seminars and classes on color management, including cost justification, profiling devices, implementing an ICC workflow.

Formed and managed P&L, including marketing and business development, of company dedicated to product sales and contractual on-site service to creative professionals and publishing companies. Consulted on graphic arts production best practices. Provided technology forecasts and made purchase recommendations. Integrated new technologies, both hardware and software, into existing print production workflows. Provided on-site troubleshooting. Offered on-site and classroom training in graphic arts applications.

Marketing

Social Psychology