John Cooley
Selbstständig, SEO Lead & Growth Hacker, Cooley Digital
Nivå, Dänemark
Über mich
I am a seasoned data-driven, Danish Digital Award-winning marketer, and an active member of the Digital Analytics Association (DAA) as well as the International Institute of Business Analysis (IIBA) I have specialised in optimising the customer journey from Google to Checkout, covering disciplines such as SEO, Content Marketing, and Conversion Optimisation. I have more than twenty years of experience in digital marketing, tourism marketing, eCommerce optimisation, and Growth Hacking. During my career, I have: * Met the 2021 growth goals for online revenue already in February 2019 * Won the Silver Award at the Danish Digital Awards with the ’The World’s Most Relaxing Film.’ * Developed and executed content strategies for both B2B and B2C markets * Increased traffic to VisitVestsjaelland.dk with more than 400 % * Improved the conversion rate for online sales with +192 % * Lowered the OTAs share of online hotel bookings with -37 %
Werdegang
Berufserfahrung von John Cooley
Bis heute 4 Jahre und 2 Monate, seit Mai 2020
Contributor / SEO Researcher
SEO Pro News
Bis heute 4 Jahre und 6 Monate, seit 2020
Scientific SEO Tester
Internet Marketing Gold
I am part of a group of volunteers testing different SEO theories and hypothesis' using scientific evidence-based methods to uncover which means and tricks to use to rank high in Google SERPs.
Bis heute 4 Jahre und 9 Monate, seit Okt. 2019
Growth Manager
2nd Persona I/S
Danish Growth Intelligence agency 100 % focused on optimising the journey 'From Google to Checkout'. We offer Search Engine Optimisation, Content Optimisation, and Conversion Optimisation for SME clients mainly in the Tech, Health, and hospitality industries. Danish and Nordic Sales and Marketing partner for a selected group of SaaS and Enterprise SEO platform providers
Bis heute 5 Jahre und 6 Monate, seit 2019
SEO Lead & Growth Hacker
Cooley Digital
What happens when you blend data science, world-leading marketing technology, human creativity, and the secrets from ancient Greece’s rhetoricians? Cooley Digital happens! We strongly believe that SEO isn’t about making it to the top of search rankings alone. Our team will help you attract qualified traffic, keep visitors engaged, and convert them into paying customers by blending SEO, Content Marketing, Rhetoric, and Conversion Optimisation into a unique ‘Growth Intelligence’ strategy.
Bis heute 6 Jahre und 2 Monate, seit Mai 2018
Growth Manager
Kurhotel Skodsborg
SEO, Content Marketing, Conversion Optimisation, Web and data analytics, Digital Business Development, Content Optimisation, Keyword Research, Competitor Analysis, Content Gap Analysis, On-page Recommendations, Google Answer Box Optimisation, Conversion Strategy
2020 - 2020
Digital Strategist
ITAN Org
ITAM Channel is part of ITAMOrg, an international membership organisation for ITAM Professionals. I support the ITAM organisation with SEO, Content Marketing, Link building, outreach, Web analytics, Conversion Optimisation, Digital Business Development
3 Jahre, Feb. 2015 - Jan. 2018
Digital Marketing Manager
VisitVestsjælland A/S
Ausbildung von John Cooley
2018 - 2019
Digital Marketing
The University of Salford
Sprachen
Dänisch
Muttersprache
Englisch
Fließend