Jacquelyn Wu

Responsible for new business development. Won new business from McDonald, Kotex (Kimberly-Clark) and Indigo (InterContinental Hotel Groups) launch in Asia Pacific region.

Major Client: YUM (KFC China, one of the largest clients of Ogilvy) and Hershey Food. Ltd. –Led 5 teams (13 members) developing all ATL and BTL communication to support KFC’s intensive product lauch and rapid business growth as well as sustainable its cooperate image as a dominate market leader (appx. 60% share) in China. -Developed 43 TVC and more than 50 campaigns in 2007 –Developing strategy for Hershey’s multi-brand architecture and 360 degree integrated communication plan

-Developed integrated marketing communication plan to earn funding from British government by recruiting learners for Learndirect, the largest e-learning network in the UK (www.learndirect.co.uk). The revenue doubled compared with that of previous year -New business development for Asia market, including market research and marketing plan. Co-op with Microsoft UK and Taiwan for a professional IT project. -Re-built brand image and developing new marketing materials

Major Client: Unilever (Dove), Kimberly-Clark (Huggies, Kotex), Kraft (Maxwell House, Maxim), Kodak (photo development, digital camera), Trend-Micro (PC-Cillin, security solution), and Vedan (Morewater, Taiwan’s leading mineral water brand) –Developed two sub-brands for Kotex, White & Natural. The

Communication Psychology, Advertising Management, Memory and Cognition, Advanced Statistics, Multi-analysis, Advanced C++ programing for psychological experiment design, Advanced Developmental Psychology ...etc.