Gordon Choi

Gordon Choi built and managed Alibaba.com's SEM team of 4 and is responsible for the overall SEM strategies. Gordon trained the team into industry specialists and raised Alibaba.com's SEM to a high-end technology-based operation. Gordon managed the relationships of Alibaba.com's search engine and system vendors, and is continuously improving the cost-effectiveness of Alibaba.com's SEM operations.

Gordon Choi managed a paid search marketing team of 16 people including campaign managers and assistants in which the team concurrently managed over 50 projects. Client projects included some of the biggest names in the US, UK and Australia mainly in the retail and travel sectors. He ensured monthly financial targets of projects were met by individual campaign managers and reported directly to the Managing Director. In allocating resources, prioritizing tasks and improving campaign performance to meet shor

Gordon Choi managed a paid search (pay-per-click) campaign management team with 2-6 team members. He developed proposals and implemented paid search marketing campaign strategies for clients including eBay, Wal-mart, Palm Europe, Overstock, Hotel Club, Thomas Cook, and Thomson UK. Gordon researched paid search opportunities and techniques for clients and launched a search engine marketing related blog www.gordonchoi.com. He negotiated commission structure details with clients. Gordon's team managed hundreds

Gordon Choi focused on Pay Per Click (PPC), Website Project Management and Search Engine Optimization (SEO) Link Development. Gordon managed a PPC team of 2 people and developed major marketing campaign strategies. Conventional and guerilla PPC strategies were implemented across 80 paid search engines including Google, Yahoo (Overture) and Gambling.com. He wrote search engine marketing proposals and managed marketing budgets of several hundred thousand US Dollars for clients. Gordon interpreted campaign rep