Giovanni Cocuzza

Head of Trade Marketing Department at Sony Ericsson Mobile Communication Italy S.p.A.; responsible Planning, design, management, and organisation of Trade Marketing and Sell-Out activity in Italy. Responsible for training activity programme to trade. Two People in charge in my team (Retail Manager; Marketing Coordinator) + 12 Field Marketing Coordinator from an external agency.

Trade Marketing Manager at Nokia Italia S.p.A. – Rome, Italy. Planning, design, management, and organisation of Trade Marketing and Sell-Out in Italy. Worked in collaboration with the Marketing Managers of three business units, with the support of a Retail and Category Manager. In charge of training on Trade (Nokia Academy programme). Responsible for local merchandising throughout Italy. In charge of Category Management projects on Trade: successful development of a Category Management project for a client

Key Account Manager in charge of DBM clients (Top Accounts) at Nokia Italia S.p.A. - Rome, Italy. In charge of national contracts, sales targets (monthly canvass), and yearly sell-in results.

Area & Partner Manager for Nielsen Areas 3 and 4 at Van den Bergh Italia S.p.A. – Unilever Group – Milan, Italy. Planning and management of sell-in and sell-out for Lipton Ice Tea in the Ho.Re.Ca. channel; management of the sales force in Campari (the company distributing Lipton Ice Tea) to achieve area sales targets.

Regional Key Account Manager in the Specialty Channel at Birra Peroni Industriale S.p.A.– Rome, Italy. In charge of sales targets for “Budweiser” and other special beers in the portfolio in the Ho.Re.Ca. channel with the support of 3 sales promoters in the Specialty Channel. Sales areas: Lazio, Umbria, and Abruzzo.

Sales promoter for the Specialty Channel at Birra Peroni Industriale S.p.A.– Rome, Italy. Implemented sales, promotion, and sell-out activities focused on the “Budweiser” brand name and on the special beers in the portfolio in the Ho.Re.Ca. channel. Sales area: Sicily.

Master’s course in “Marketing and Business Communication” at the CUOA (University Consortium for Management Studies), Altavilla Vicentina (Vicenza, Italy).

Degree in Politics with International Relations. Grade: 102/110. Experimental thesis: “Databank of the holy Office of the Inquisition in Sicily: trials held between 1596 and 1600” (The University of Catania).