Ger Peerboom

Seasoned communications executive with a successful background positively impacting the performance of major organizations. Used to work closely with C-suite and cross-functional teams to realize enterprise goals with the introduction of enhanced communication and global branding approaches. Combines strong business acumen with innovation and collaborative leadership to lead complex, global projects.

Developing further the Borouge brand and strengthening the position and reputation of Borouge towards all internal and external stakeholders across the globe. Strengthening the image of plastics as a material that creates a positive impact on the development of societies all over the globe and quality of life for all people.

Orchestrate development of communication plans for global strategic business units and corporate functions, working closely with leading global agencies. - Development and successful implementation of SABIC’s Corporate Communications Strategy. - Counsel CEO and top executive leaders on ways to address internal / external communications challenges. - Led talented team of 21 multi-cultural communications specialists. - Member of the Communication and Branding Committee of the Dubai based GPCA.

Led implementation of corporate brand across all communications functions, ensuring top levels of consistency in messaging, creative planning, brand policies, and guidelines. - Innovated and led development of internal / global branding campaign as well as global reputation measurement. - Coordinated team of 20 multinational communication specialists. - Teamed up with leading global strategic communication / branding agencies.

Supported business growth for SBUs in Europe through development and implementation of communication strategies. - Collaborated and liaised with Arabian Mother Company and European operations in implementation of global communication projects. - Functioned as European spokesperson for corporate issues and crisis response. - Managed talented team of 16 multinational communications specialists. - Founding Member of the Communication Advisory Board of the Brussels based PlasticsEurope.

Built corporate communication department for SABIC’s European business following corporate acquisition. - Produced communication strategy for integration and growth of European operations, including corporate acquisitions and on-boarding (Huntsman Petrochemicals / GE Plastics). - Served as European spokesperson, leadership counsel, and manager of 12 communications specialists.

2000-2002: Communication Manager Business and Employee Communication at DSM Petrochemicals 1995-2000: Business Communication Manager at DSM Polypropylenes/Performance Polymers 1992-1995: Account Manager Marketing Communication at DSM Elastomers Europe 1988-1992: Marketing Communication Executive at DSM Polymers and Hydrocarbons

PR

Thesis: “The Effect of Perceived External Prestige in Relation to the Management Efforts to Create Alignment during Acquisitions” Winner - “Shell Stimulation Award for Excellence in Corporate Communications 2008” for the thesis

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