Gabriel Fortes

- Development and execution of marketing plans aimed at achieving business goals. - Industry trend research and market analysis to identify target audiences, understand customer needs, and establish competitive positioning. - Localization of marketing and communication strategies for Brazil, Latin America, the European Union, and the United States. - Strategic communication for B2B, B2C, and service sectors. - Creation of organic growth marketing levers. - Branding, content production, and SEO optimization.

Leadership of the comms, marketing and content strategy for the bank's own platforms and social profiles, focusing on generating business, improving sales and brand's reputation. Implementation of a marketing and communications committee, with the participation of more than 40 people. >>> Creation and development of online events with more than 300,000 leads. >>> +30% in awareness of the Safra brand. >>> +400% engagement on owned channels. >>> +USD 30 million in spontaneous media.

* Content planning and monetization * Digital marketing and strategies * Data * Influencers * Events * Comms & Reputation * Tech innovation * Partnerships

Copywriter Editor of the Brazilian affiliate Agora Inc., the largest financial publisher in the world. Creates and manages content to broaden audience and converge on increased product sales. Copywriter as main tool to expand the sales funnel. Generation of new content ideas and editorial products to impact and broaden the audience. Convergence of functions with Marketing and Operations in order to reach a relevant audience capable of engaging with the company's products.

•Play a key role creating solutions, using strong background in content, branding and innovative tools that integrate TV and digital platforms. Create and execute a content strategy that drives awareness, build brands, and generate demand. •Orchestrate the creation of marketing plans and campaign investment decisions based on market opportunity and analysis. •Lead targeting for News Channel product marketing-owned campaigns and activities

•Responsible for managing branded content projects focused on the reality of each partner, from retail to manufacturing, linking the customer’s brand to a network of sound editorial credibility. Serviced the major advertising agencies of the world and customers with global operations on a senior level. Managed content providers. Served customers as Petrobras, Unilever, Ford, Honda, VW, Audi, Asics, Caixa, Visa, P&G, Danone, Banco Confidence, Itaú, Johnson's & Johnson's, Avon, Coca Cola, Gafisa, and others.

•Responsible for the various multimedia channels of clicRBS (news, sports, business) and Hagah (e-commerce, culture, fun, entertainment, fashion) in Santa Catarina, and for the interactivity with other outlets of the group - television and radio stations, newspapers and internet portals.

Coordinated the covering the 2006 World Cup for the online Brazilian service in Bonn, from establishing its scope to leading, managing and updating the website. Supervised the internal and external teams. Responsible for the information architecture of the site pages. Developed the integration with social media, international agencies, special reports and defined the editorial line. Held periodical meetings with professionals from other nations making up the general journalism staff of Deutsche Welle

This course provides a high-level overview of AI techniques. Through pre-built hands-on exercises, we discussed how current AI platforms compare with how the brain works and how AI systems actually “learn.” And also discussed the societal and ethical issues surrounding the real-world applications of AI.