Fuad Pumarejo

Responsible for market research, identifying needs, for the proposal of innovative solutions in service - product design. Participation in the development, testing and implementation of prototypes for design solutions in the market, gathering insights through in-depth interviews, application of surveys with clients and analysis of quantitative qualitative data. Results: Improvement in the identification of user pain through the implementation of user journeys.

Responsible for the application of the user-centric methodology in the development of digital products and services. Carrying out customer surveys and analysis of quantitative and qualitative data, in order to identify needs and propose innovative solutions. Participation as a service designer in the agile Scrum methodology in the development, testing and deployment of solution prototypes. Results: Structuring an agile research model to reduce research time, managing to develop solutions more efficiently.

Responsible for the analysis of the client's direct and indirect competitors, study of market trends and preparation/review of desk research reports. Participation in in-depth interviews, workshops, preparation of client conferences, pain identification, opportunity maps, types of people and success frameworks. Results: Optimization in review-reporting times. Development of areas of opportunity in desk research.

Responsible for leading the design process with the double diamond methodology, implementing design sprints, in research - definition of needs, in order to devise and prototype solutions in service and product design. Participation in user research and development of prototypes. Results: Restructuring of the design process through the implementation of the double diamond methodology. Optimization of design process times by 70% through the implementation of design sprints.

Responsible for the design management and logistics of institutional, commercial and residential projects, with products and services offered by the company internationally. Participation in the development of commercial proposals for services - products, review of budgets, resolution of non-conformities. Results: - Average management of 100 institutional, commercial and residential projects per month, located in South America and North America, with an average total value of U.S. Dollar 1,500,000 / month.

Responsible for the direction of design projects in the institutional-commercial area, supervising the personnel in charge through the implementation of design sprints. Participation in reviewing project budgets, signing contracts with clients, market trend research, product-service design. Results: Increase in customer satisfaction by more than 50% due to the implementation of likert satisfaction surveys in the moments of contact with the customer, managing to monitor improvement points during the journey.

Responsible for surveying needs through surveys, development of likert scales, tabulation and analysis of qualitative - quantitative data. Participation in user-centered design research for the improvement of services at the university, through in-depth interviews, development of workshops, opportunity maps and flowcharts. Results: Increase in the number of students enrolled per semester at the university.

Responsible for leading the expansion team of services offered by the organization, through scrum methodology and development-measurement of KPIs. Participation in market research, contact with clients and establishment of strategic alliances. Results: increase in clients and alliances in the organization.

Responsible for contacting prospects-clients, developing service proposals, submitting monthly reports. Participation in the development of surveys and research reports. Results: increase of clients in the organization.