Enric Fernández Lieder

Leadership and management of the UX/UI Team, managing several UX Designers, UI Designers, and User Research profiles. Proposal creation, effort estimation, capacity management, process and methodology definition, attending to tactical and strategic needs at a global level for the rest of the company.

User Experience expert on behalf of the company for large accounts, serving as UX Lead, building and managing client design teams. Currently at Axa Partners.

Leadership and management of the User Experience team, defining methodologies and products for the digital transformation of the company in its different business units. Transversal services among all the entities worldwide, unifying the product for all its representations in different markets. Workshops, User Testing, Analysis and Reporting, as well as supervision of design tasks linked to both prototyping and final product.

Responsible for User Experience in representation of the company for large accounts, taking the role of Team Leader and managing design teams in client's offices. Full-time in Axa Partners.

Leading the communication design, interactive design, and concept forward in all communicative requirements for the Institution.

Developing, implementing, and managing the company's design strategy for its Civiciti brand. Management of a multidisciplinary team of UX, UI and Visual Designers.

Leading the Product Design squad, composed by Front-end developers and UX/UI Designers. Usability testing and behavioral analysis, benchmark, design principles and best practices.

Online Design and Art Direction for various brands of the Group, such as EAE Business School, AulaPlaneta, Deusto Formación, Canal Directo, Siquetoca.com and Fenix among others.

Concept, Creative Direction and Usability consultancy for diverse clients. Value proposition and design principles definition.

Online and offline art for clients such as Philips, Mans Unides, Faborit or Singuladerm among others. Conceptualization and graphic design for different agency projects. Preparing artwork for subsequent implementation in programming by the technical department.

Art Direction and Visual Design for clients such as Unilever, Schweppes, Laboratorios Ferrer among others. Conceptualization and graphic design tasks for all interactive agency projects. Analysis of usability and the architecture of information. Preparing art work for subsequent implementation in programming for the technical department.

Graphic coordination within the Concept Department for clients such as Sony, Liberty Seguros, Fundació I2Cat among others. Management of design team and graphic production, made up of external workers. Creative and Art Direction of all the agency’s interactive projects, creation of briefing and quotes, negotiation and evaluation of said resources.

Set up of the Interactive Creative Department, to broaden the agency creative offer. Structural analysis of the Department and resource management, supporting the three company locations (Madrid, Lisbon and Barcelona). Creative & Art Direction of all on-line projects, with works on web campaigns for notoriety, customer loyalty and customer uptake for different clients of the company.

Art Direction at www.nestle.es, www.ronaldinhogaucho.com (2006), www.b720.com, www.davigel.es, www.buckler.es.

Design of images and messages, of adverts for own and external international publications, panels and posters for trade fairs and all kinds of promotional material. Design and photo retouching for video and DVD covers, of adult entertainment films from the own brand, PRIVATE.

Design and structure of Annual Reports for the years 2000 and 2001 for companies: INDO Internacional, SA, Caixa de Manlleu, InBesòs, SA, Barón de Ley, SA and Lafarge Asland. Design of communications for quality, safety and environmental campaigns for the different Lafarge Asland factories throughout Spain. Brand study and needs assessment for the agency’s different clients. Graphic design and quality control tasks, as well as supervision of production work of subcontracted providers.

Design, layout and coordination of several monthly magazines. Magazines of various genres, both technical and leisure (DVD Magazine, 3D World, Hentai). Coordination, monitoring and management of content provided by external journalists and writers. Carrying out graphic design and layout work on print publications (magazines).

Design, creation, layout and maintenance of all types of graphics support, for the image and communication of different campaigns for the company’s clients.