Danny Vossen

Overall marketing responsibility for Region West: Markt Management, Product Management, Marketing Communication & Events, Marketing Data Support and After Sales Service

In this function I was in charge of the overall strategy, pricing, forecasting & planning, marketing budgets and marketing actions for the Sony Handycam brand. Achieving Net Sales and Gross Profit targets belonged to the day-to-day business

Professional Media (for broadcasters like national and commercial television chains, production houses etc) and Storage Media. In this function I was in charge of the overall strategy, pricing, forecasting & planning, marketing budgets and marketing actions for the complete corporate portfolio of Sony RME. Besides working closely together with the RME HQ in Paris, I supported the local sales teams in the BeNeLux

(formerly Alcatel e-business Solutions) - Overall marketing of all solutions and services in the Portfolio of NextiraOne: Voice and Convergence Solutions, Data Solution, Business Protection (security), Contact Centers, Mobile Solutions, Solutions for Vertical Markets (e.g. Healthcare, Government)

(formerly Alcatel e-business Solutions) - My function was to further develop the Contact Center and Applications market in the corporate and large segment. Potential partnerships had to be developed in order to further maximise profit and market presence. The penetration into other market segments (due to new product ranges) had to be planned and executed as part of the job, working in close relationship with the sales and operation departments.

(now existing under the name "NextiraOne") My function was to further develop the SME market encompassing new communication opportunities related to the e-business phenomenon. The successful launch of a new product in the Belux SME market was my main objective. My daily tasks were similar as those of Product & Solution Manager.

Reference projects (active participation): - Customer satisfaction study in order to develop a new strategy, a reorganisation and customer segmentation of a prominent international utility services company - New business development combined with segmentation, targeting and positioning for a division of world's largest independent steel wire manufacturer - New business development opportunities for a division of an international aluminium group

Industrial Marketing

Marketing