Daniela Martens
Selbstständig, Outdoor Fitness Trainer, www.sweat-with-a-smile.de
München, Deutschland
Über mich
I am a solution-oriented and accomplished professional with extensive experience in developing and implementing brand strategies and leading projects. With strong communicative and analytical skills I am proficient in building brands by identifying market opportunities and developing customer centric, integrated, skalable and efficient marketing plans. As a passionate leader I value an effective way of working, a good team spirit and a strategic vision. I see opportunities rather than obstacles and prefer „why not?“ to „yes, but...“. I am fascinated by innovative brands and unconventional ideas that cleverly combine sustainability and convenience. I love working in a global environment and I am fluent in German, English, French and Spanish. In my next role I want to use my versatile background in a meaningful way to make the world a little better.
Werdegang
Berufserfahrung von Daniela Martens
Bis heute 2 Jahre, seit Juli 2022
Outdoor Fitness Trainer
www.sweat-with-a-smile.de
4 Jahre und 2 Monate, Juni 2018 - Juli 2022
Head of Media and Content
Privatbrauerei Erdinger Weißbräu Werner Brombach GmbHTeamlead Project Manager on the ERDINGER Innovation Board, overseeing cross-functional teams from the idea stage to the successful launch of new products. Headed the market research department, leading impactful market and customer surveys Developed and executed highly effective marketing and communication strategies for the entire ERDINGER portfolio Pioneered a comprehensive digital strategy to rebrand ERDINGER Alkoholfrei Strategically planned and supervised the media and marketing strategy in the UK
3 Monate, Feb. 2014 - Apr. 2014
Volunteer in Leon, Nicaragua
sonflora
Teaching and entertaining children between 5-12 years
5 Jahre, Jan. 2009 - Dez. 2013
Gruppenleiterin der Mediaplanung
MediaCom München GmbH
verantwortlich für Kunden aus den Bereichen Getränke, Mode, Finanzen und Entertainment
6 Monate, Juli 2007 - Dez. 2007
Category Development Executive
Yahoo! Deutschland GmbH
Travel & Consumer Electronics
1 Jahr und 10 Monate, Sep. 2005 - Juni 2007
Trainee und Angestellte
Mediacom München
3 Monate, Juli 2005 - Sep. 2005
Praktikantin im Agentur- und Eventservice
BMW AG
7 Monate, Feb. 2004 - Aug. 2004
Praktikantin im internationalen Marketing NIVEA Cremes, Atrix
Beiersdorf AG8 Monate, Jan. 2003 - Aug. 2003
Praktikantin im Bereich der Kundenbindung
PSA Peugeot Citroen Automobiles
3 Monate, Mai 2001 - Juli 2001
Praktikantin in der Kundenbetreuung
Yamaha Europa GmbH
2000 - 2001
Praktikantin im Marketing, Buchhaltung, Kundenbetreuung
Spartec Güstrow, A&S Solartechnik GmbH
Ausbildung von Daniela Martens
3 Jahre und 11 Monate, Sep. 2001 - Juli 2005
European Business Programme
Fachhochschule Münster, Bordeaux Ecole de Management
Sprachen
Deutsch
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Englisch
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Spanisch
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Französisch
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