Claudia Priller
Angestellt, Associate Brand Director - Head of Marketing Global Metro/ Makro Customer Team, Procter & Gamble
Petit-Lancy, Schweiz
Werdegang
Berufserfahrung von Claudia Priller
Bis heute 7 Jahre und 9 Monate, seit Okt. 2016
Associate Brand Director - Head of Marketing Global Metro/ Makro Customer Team
Procter & Gamble
1 Jahr und 6 Monate, Apr. 2015 - Sep. 2016
Brand Manager Global Metro/ Makro Customer Team
Procter & Gamble
Responsible for strategic management incl. but not not limited to business model and portfolio strategy design, digital capabilities and digital & Big Data innovation for the global P&G business at Metro/ Makro
2 Jahre und 6 Monate, Okt. 2012 - März 2015
Brand Manager Pampers Europe Base Business, Digital, eCommerce and CRM
Procter & Gamble
Designed and established the new set-up of Regional Base Business covering Pampers Marketing and Strategic Planning in Western Europe, followed by extended scope to the entire Europe region. Responsible for regional Strategy & Portfolio, Digital, eCommerce strategy and the European Relationship Marketing Program incl. as well regional partnerships and co-operations.
2 Jahre und 2 Monate, Sep. 2010 - Okt. 2012
Brand Manager Pampers DACH & Greece Delivery and Unicef Global Design
Procter & Gamble
Led Pampers Delivery in Germany, Austria, Switzerland and Greece and the global strategy of the Pampers Unicef campaign incl. alignment with Unicef Headquater in Geneva
2 Jahre, Okt. 2008 - Sep. 2010
Brand Manger Global Design and Global Delivery Prestige Products
Procter & Gamble
Led the global marketing for Baldessarini (HUGO BOSS), Laura Biagiotti and Ghost fragrances. In charge of all aspects of brand marketing covering both design (led design of 7 initiatives) and delivery incl. relationship owner with Fashion Houses (licensers HUGO BOSS/ Werner Baldessarini and Biagiotti Group).
2 Jahre und 1 Monat, Okt. 2006 - Okt. 2008
Assistant Brand Manger Global Design Prestige Products - Baldessarini, Montblanc
Procter & Gamble
Held a lead role for initiative design and positioning of Baldessarini (HUGO BOSS) and Montblanc fragrances.
2 Jahre und 4 Monate, Juli 2004 - Okt. 2006
Assistant Brand Manager Household Care DACH
Procter & Gamble
Responsible for local marketing of homecare (brand: Meister Proper) and laundry additives products (brand: Ace) for Germany, Austria and Switzerland leading development and execution of 6 initiatives.
2002 - 2003
Managing Director
berater e.V. studentische Unternehmensberaturn
Managing Director of berater e.V., the consulting agency of the University of Mainz run by students
4 Monate, Aug. 2002 - Nov. 2002
Marketing
L´Oréal
Intern Trade Marketing Professional Hair Care handling projects involving consumer/ customer relationship managenment, direct-to-consumer management and internal controlling. Co-led design of B-2-B fiscal year master plan and creation of direct-to-customer/ consumer promotional tools. Developed a tool tracking quality and efficiency for trade marketing tools . Led re-design of internal controlling systems allowing customer segmentation
4 Monate, Feb. 2001 - Mai 2001
Marketing
McCann Erickson/ Future Brand, New York
Led analysis and synopsis of the complete collection of the E-Business@MIT Consortium of the Massachusetts Institute of Technology Preparation of sections of the curriculum for the new McCann Erickson global e-marketing course
4 Monate, Juli 2000 - Okt. 2000
Customer Relationship Management
CSC PLOENZKE
Customer Relationship Management/ CRM: Handled projects involving strategic CRM and knowledge management of this enterprise belonging to the CSC group ($16.5 billion annual turnover). Helped to develop consulting tools and sales materials for strategic CRM and to re-design the knowledge management. Participated with several chapters of the CSC study “Wunsch oder Wirklichkeit – Kundenorientierung in deutschspr. Unternehmen” (“wish or reality – customer focus in German speaking enterprises")
Tutor
Lehrstuhl für ABWL und Marketing Prof. Dr. Frank Huber:
Ausbildung von Claudia Priller
Universität Mainz
Sprachen
Deutsch
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Englisch
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Spanisch
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Französisch
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