Christelle Dehlinger
Angestellt, Marketing & Sales Director Motorcycle & Bicycle tires, Michelin Reifenwerke AG & Co. KGaA
Karlsruhe, Deutschland
Werdegang
Berufserfahrung von Christelle Dehlinger
Bis heute 1 Jahr und 5 Monate, seit Feb. 2023
Marketing & Sales Director Motorcycle & Bicycle tires
Michelin Reifenwerke AG & Co. KGaABis heute 6 Jahre und 6 Monate, seit Jan. 2018
Marketing Manager Two Wheels, Europe North Region
Michelin Reifenwerke AG & Co. KGaA- Identification and deployment of the go to market plan for the Europe North Region (Germany, Austria, Switzerland, UK, Nordics) - coordination of the local operational teams - Deployment of mix strategies per segment - Sales planning / governance
9 Monate, Apr. 2017 - Dez. 2017
Country Product Manager (Germany, Austria, Switzerland)
Michelin Reifenwerke AG & Co. KGaA• management of the activities (annual planning, management of the sales activities, forecasts, budget planning and follow-up, etc.) • structuration of the product offer (positioning, price setting), launch and commercialization • market studies and competitors analysis • conception and deployment of the media plan • management of the Marketing (4 people)
3 Jahre und 4 Monate, Dez. 2013 - März 2017
Operational Marketing Manager Motorcycle tires
Michelin Reifenwerke AG & Co. KGaA- Conception of communication materials and sales supports - Deployment of the digital communication plan (website, newsletter, social media, etc.) - B2B and B2C animation (promotions, point of sale, events, etc.) - Identification and management of the most important opinion leaders and Pure Players Internet (action plans, content management, events, etc.) - Reporting of the activities and budget follow-up
2 Jahre und 11 Monate, Jan. 2011 - Nov. 2013
Manager Trade Marketing truck tires
Michelin Reifenwerke AG & Co. KGaA- Conception and deployment of sales promotion campaigns for tire dealers and end users incl. communication (direct marketing) - Launch of a loyalty program for tire dealers and end users incl. database management - Introduction of a service offer (tire warranty) and repoting/monitoring
- Introduction and analysis of a new customer segmentation - Conception and deployment of commercial levers (product and service offers, argumentation tools for the sales force) - Definition of contents for the annual appraisals with tire dealers - Preparation of the Michelin stand for the IAA (international commercial vehicle exhibition) -Market research and reports
- Supported product launches / competition analysis - Designed product materials
Ausbildung von Christelle Dehlinger
2 Jahre und 1 Monat, Sep. 2008 - Sep. 2010
Marketing Management
IAE Metz
Marketing
2 Jahre und 10 Monate, Sep. 2003 - Juni 2006
Foreign Languages and Literatures
Licence « Langues, Littératures et Civilisations étrangères »
German and english languages
Sprachen
Französisch
Muttersprache
Deutsch
Fließend
Englisch
Fließend
Spanisch
Grundlagen