Burak Polatoglu

Responsible for being an active member of the management team. Transforming the company goals into tailor made actions for each team and designing proprietary business plans. Ensuring all sales channels accord with sales strategies and principles. Actively conducing to the development of key market strategy. Taking the full accountability for the achievement of annual sales target (Unit, volume and EBIT)and marketing. Controlling and monitoring performance results.

Responsible for the entire services and parts business in defined countries (Turkey, CIS (Azerbaijan, Turkmenistan, Uzbekistan, Tajikistan) & TRNC), service sales team and service fulfillment team and is part of the country leadership team as board member. Monitored execution against annual operating plan objectives, based on the key business metrics: revenue, gross profit and operating income. Ensured optimization of the backlog for the region and managed the forecast accuracy.

P&L responsibility with the budget for all countries in the territory including monthly forecasting. Responsible for business development & sustainable growth, maintaining sales stuff even for distributors. Key Achievements: Changed the sales strategy by implementing new sales channel approach. Started up business in Azerbaijan and Libya for the first time in Control4. Business development with other 3rd parties like Somfy, HecPro, DizaynVip and Daikin to strengthen product position in the market.

Responsible for defining the product strategy and roadmap; developing the core positioning of the product and pricing strategies to meet revenue and profitability targets. Key Achievements: Implemented hybrid sales strategy. First time DIY market sales (Leroy Merlin, Tekzen). Delivered all AOP objectives when 2008 economic crisis arised. Performed a very successful benchmark and product strategy by which the product “Gasfix” occurred.

Responsibilities include all after sales services activities to increase customer satisfaction and preparing quality reports about every product in the portfolio. Key Achievements: Establishment of Dr Technical Service organization. Establishment of inhouse call center. Establishment of applicational training center. Originator of 15lt storage water heater which became a game changer in the market.

Responsible for choosing which P&A and merchandise products to sell, placing the orders, designing of showroom, sales and inventory management. Key Achievements: Actualized sales supported by banks credits for the first time both for banks and motorcycle market which was resulted as a tripled sales volume. Created interesting vertical market like working with architect offices or partnered with social clubs. Organized first wedding ceremony on motorcycle in Turkey.

Responsible for workshop and the maintenance of customer motorcycles. Key Achievements: Implemented digital technician. Achieved 38% sales of merchandise and accessories although there was no target for service.