Anja Horn
Angestellt, Digital Marketing Manager - Region Central Europe (DACH, POL, CZ, SVK), Barilla Deutschland GmbH
Köln, Deutschland
Werdegang
Berufserfahrung von Anja Horn
Bis heute 4 Jahre und 6 Monate, seit Jan. 2020
Digital Marketing Manager - Region Central Europe (DACH, POL, CZ, SVK)
Barilla Deutschland GmbH
I lead the development and implementation of the digital marketing strategy for ‘Barilla’, the number one Pasta brand around the world, and world-leading crisp bread brand ‘Wasa’ in Central Europe (DACH, PL, CZ, SK). • Measure and report performance of all digital campaigns incl. E-Commerce, assessing results against set KPI’s. • Oversee strategic execution across all digital elements, providing actionable recommendations to enhance continuously campaign & content effectiveness.
2 Jahre und 10 Monate, Apr. 2017 - Jan. 2020
Assistant Brand Manager
Barilla Deutschland GmbH
Responsible for the co-development and implementation of marketing plans and activities, as well as the delivery of local product innovation projects in Germany for the market-leading crisp bread brand ‘Wasa’. • Planning & execution of launch programs for product innovations incl. media support. • Monthly market, category, competitor, consumer analysis. • Development of local ATL & BTL campaigns incl. TVC production. • Led NPD project, incl. P&L management.
2 Jahre, Mai 2015 - Apr. 2017
Assistant Trade Marketing Manager
Barilla Deutschland GmbH
Responsible for assisting the development and execution of POS marketing activities in German retail for market-leading pasta brand ‘Barilla’. • Co-development and execution of trade marketing strategy. • Communicative interface between sales, sales field and consumer marketing. • Monitoring and analysis of product distribution and shelf rotation. • Development and execution of shopper promotions and coupons. • Development of commercial displays, sales promotion material & sales documents.
8 Monate, Sep. 2014 - Apr. 2015
Area Sales Manager - Germany
Barilla Deutschland GmbH
Sales representative within assigned sales area for the market-leading brands ‘Barilla’ and ‘Wasa’ in the German retail outlets. • Ensured effective product distribution and appropriate visibility on shelves. • Sold in commercial displays and installed POS merchandising.
2 Jahre und 11 Monate, Okt. 2011 - Aug. 2014
Trainee
CITTI Handelsgesellschaft mbH & Co. KG
studentisches Praktikum im Vertrieb
8 Monate, Nov. 2010 - Juni 2011
Praktikant
Hamburg Süd Iberia S.A.
Praktikant
3 Jahre und 1 Monat, Okt. 2007 - Okt. 2010
Duales Studium
REMONDIS GmbH & Co. KG, Region Nord
Duales Studium
Ausbildung von Anja Horn
2 Jahre und 3 Monate, Sep. 2012 - Nov. 2014
Sales & Marketing
Hochschule Wismar
3 Jahre und 1 Monat, Okt. 2007 - Okt. 2010
Betriebswirtschaftslehre
Berufsakademie Kiel
Dienstleistungsmanagement
Sprachen
Deutsch
Muttersprache
Englisch
Fließend
Spanisch
Grundlagen
Französisch
Grundlagen