Alina Spiegel

Fachliche Führung beider Social Media Advertising Teams: Zum einen des Brandformance Teams (siehe vorherige Positions-Beschreibung) und zum anderen des Special Advertising Teams. Im Bereich Special Advertising verorten wir insbesondere Employer Branding Kunden. Desweiteren bin ich aber auch für B2B-, Geo Marketing-, Travel-, Pharma- und Automobil-Kunden verantwortlich. Ebenso liegt ein großer Bestandteil meiner Arbeit im New Business Bereich, um neue Kunden zu gewinnen.

Fachliche Führung des Brandformance Teams: In dem Bereich liegen vor allem Kunden, die über den kompletten Funnel hinweg betreut werden, also von Awareness über Consideration bis hin zu Performance. Es liegen aber auch reine Awareness, sowie reine E-Commerce Kunden in meiner Verantwortung.

Second job, usually one day per week Main tasks: - Pattern drafting (manually on paper) - Seamstress & tailor - Assistance in design - Photo shooting assistant - Retail assistant - Cashier

Online marketing for sports & outdoor brands like Sportscheck, Nike or Globetrotter & for other companies like Tempo, Löschzwerg, Sixtus, Demak’Up, Xetto, etc. / Main tasks: Social media consulting / Performance marketing, Facebook & Instagram Ads / Reporting and analysis inkl. learnings / Research, concept strategy / Copywriting, editing / Community management / Graphic design, animations / Google Analytics / Working on the coma website with the CMS Statamic

Creative content designs (photos & text) for all social media channels / Social media guidelines creation / Influencer marketing / Performance marketing: Facebook + Instagram campaigns (monitoring, reporting & billing) / Managing global pages (FB Business Manager) / Community management / Country manager briefing / Selecting products for newsletters, flyer, etc. / photo shootings of product stillls / Curated shops (Hybris) / Raffles (+ legal guidelines) / customer service

Styling: Outfit Selecting / Creating the styling guidelines / Fitting club: Online style consulting / Reviewing the outfits of other stylists before the shootings / Head of styling support / Teaching new stylists and photographers / Decoration / Overlay photography: Preparing and pinning the garments / Taking pictures of the fashion products / Adapting the colors in Adobe Photoshop / Insights into other departments of BestSecret: Product description / customer service

Design, illustration, mood boards, coloration / Technical drawings / Print- and embroidery development / Knitwear, embroidery, denim, and accessory design / Fittings / Taking photos of single products / Trend analyses / Store checks / Researching designs, products, trends, colors, inspirations, ... / Visiting trade fairs

Internship with subsequent activity Main tasks: - Pattern drafting (manually on paper) - Seamstress & tailor - Assistance in design - Decoration - Retail assistant - Cashier

Student assistant in the department men's trousers and jeans / Retail trade / Customer advisory service / Errands / Taking care of the warehouse and sorting the garments / Attaching etiquettes

Internship in Design (full-time) / Main tasks: Assistance in design / Illustrations / Lookbook creation / Photo shooting of the collection / Tailor's shop / Fair trades & customer service

Taking care of the warehouse and sorting the garments / Attaching etiquettes / Packaging

Fashion Student Exchange Program @ESMOD Beijing in China for 1 month

Stilismus, Modelismus

Exchange Student Year

Mathematik & Kunst Leistungskurs