Alexandra Fellner
Angestellt, Senior Global Sustainability Manager, MAM Babyartikel GmbH
Vienna, Österreich
Werdegang
Berufserfahrung von Alexandra Fellner
Bis heute 1 Jahr und 10 Monate, seit Sep. 2022
Senior Global Sustainability Manager
MAM Babyartikel GmbHStrategic and operational responsibility for the area of sustainability at MAM Group
Bis heute 3 Jahre und 8 Monate, seit Nov. 2020
Sabbatical / MBA Sustainable Management
Donau-Universität KremsLead the delivery of IKEAs "People and Planet Positive" Sustainability Strategy by providing strategic and dynamic Leadership and working through and across the business. Position IKEA as leader in creating and running innovative, sustainable solutions and support our ambition of becoming 100% Circular business.
Lead and develop external and internal communication in order to position IKEA as meaningful and trusted brand, company and employer. Secure the strategic use of communication as an enabler to reach the positioning, business and people objectives. Responsible for Corporate and Commercial PR, Internal Communication and Sustainability.
Lead the Marketing department at IKEA Austria and develop and execute Marketing strategies in order to increase desire for the IKEA Brand, drive the commercial objectives and attract new customers. Responsible for external Communication, CRM, Commercial & Corporate PR, Web, Social Media. Lead and develop Customers Service Department IKEA Austria and IKEA Food (Restaurants).
2 Jahre und 10 Monate, März 2001 - Dez. 2003
Marketing Manager OBI Österreich
OBI Bau- und Heimwerkermärkte Systemzentrale GmbHHead of Marketing OBI Austria, Slovenia, Bosnia and Latvia. Responsible for External Communication, CRM, Web, Datamining, Research.
Responsible for External Communication Media Markt Austria and Saturn Austria. Focus on Brand Positioning and Commercial activites.
6 Jahre und 10 Monate, Okt. 1992 - Juli 1999
Marketing Project Manager NEWS/TV-MEDIA
VGN Verlagsgruppe News
Conception and implementation of image- and sales promotions for different client groups.
Ausbildung von Alexandra Fellner
1989 - 1993
Publizistik und Kommunikationswissenschaften
Universität Wien
1987 - 1989
Universitätslehrgang für Werbung und Verkauf
Wirtschaftsuniversität Wien
Marketing, Coaching, Leadership
IKEA International Training-Program
- Bis heute
Verhandlungstechniken
IIR - Institut for International Research
Arbeitstechniken und Zeitmanagement
Hernstein International Management Institut
Sprachen
Deutsch
Muttersprache
Englisch
Fließend
Französisch
Grundlagen